Marketing Communications Case Studies
Market Research
Challenge How to differentiate yourself in the market?
Solution Wingate
Partners researched market trends and proprietary data to design
a market model forecasting potential market growth in the regional
visitor market.
Communications Planning
Challenge How to communicate complex information to internal and external
audiences?
Solution Wingate Partners researched audience insights and attitudes to help define
the communications needs and then advised on strategic messaging, methods
and metrics to achieve the desired impact.
Product Rollout
Challenge How to gain visibility for a novel health
care product?
Solution Wingate Partners developed a product rollout plan and personal branding
strategy for the entrepreneur.
Branding
Challenge How to refresh a non-profit brand and reputation?
Solution Wingate
Partners researched stakeholder perspectives on mission, vision and
values in order to facilitate stakeholder sessions leading to consensus of a
refreshed mission statement and brand promise.